Some companies spend huge amounts to create the biggest, most elaborate booth possible. Why? To entice busy prospects to visit their booth and not walk past them. But wait! What if you had Elizabeth Taylor, Paul Newman or maybe Austin Powers in your booth smiling and staring right into your prospects eyes.Into your booth they'll come. Even after
they find out these famous celebrities are really celebrity look-alikes, they will love to have a Polaroid picture taken in your booth under your company name or logo with the celebrity. You have just created a
"walking billboard" that shows your company identity every time that picture is shown -- and it will be shown over and over again for a
long time. Believe it!

Get everybody to fill out a questionnaire before having their picture taken with your celebrity and -- presto -- a prospect list for you. Your booth will
be the envy and talk of the trade show.